House of Products is 25 years old! How did it all start?

House of Products now specializes in sustainable wrapping paper at the best price, but 25 years ago this was only a small part of the company that then served retailers under the name Biri Publications with the sale of mainly greeting and postcards!

Biri Publications was already doing good business in the world of (greeting) cards around the year 2000 and the Zwerver brothers and their sister Zwerver decided to take over this company with wonderful ambitions in mind. Within a few years, the company grew into the supplier of greeting and postcards with a small collection of wrapping paper and served many retailers, even the Dutch department store H.E.M.A. were allowed to count them among their customers and supply every branch in Europe with it and design the collection. But also think of strong Dutch retailers such as Primera, Bruna, The Read Shop and then also V&D and of course the many beautiful bookstores that our country has to offer.

In 2015, it was decided to also launch a B2C webshop where consumers could only find sustainable gifts from our own brand and existing brands under the name House of Products! This online collection of unique and original gifts was a wonderful change in addition to Biri Publications, which only served the B2B market. So we went wild with a pop-up store, we were able to set up our social media with beautiful photography and we were suddenly present at consumer fairs with these gifts and we received our first FSC certificate and sustainable entrepreneurship became a strong focus within the organization.

However, as an entrepreneur you also have to regularly look at the pain points in your company and at the growth opportunities. Where after 3 years of House of Products it still seemed to be a huge challenge to be able to realize the desired growth, Biri Publications still turned out to be a very stable branch within the company with a similar turnover. That is why we stopped this B2C webshop in 2018 and changed the name Biri Publications to House of Products, and so House of Products became a B2B webshop that no longer sold 'foreign' brands, but only our own designs and products. We did take the sustainable strategy with us, the house style, designs and the webshop. Where the range in 2018 was still quite basic and mainly consisted of only counter rolls, bags and consumer rolls, from 2019 we started to accelerate the expansion of the collection with decoration materials such as stickers, ribbon and tags and in addition the expansion continued with shop supplies such as shipping bags, bags and protective materials.

And where are we now?
We now have a webshop in 4 languages, our focus countries are the Netherlands, Belgium, Germany and France. And we are also increasingly welcoming customers from Switzerland, Austria, Italy, Spain and Portugal. Our collection continues to grow every season and even more new products will be added at the end of August! Our products are becoming more sustainable year after year and we have been FSC certified for 10 years this year, which we are of course proud of. And giving makes us happy, so if you place an order with us, you will always receive a free gift with the order you receive. Our webshop is extremely important as a channel for the sale of our articles and that is why we continue to look for optimization possibilities and hope to be able to serve you as a customer faster and improve the ease of use.

Buy more, more discount!
Because of our 25th anniversary, we have installed a new tool that immediately gives you a significant discount, namely a graduated discount on the counter rolls. Do you buy more? Then you also receive more discount! If you buy 2+ rolls, you will receive a 5% discount and if you buy 5+ rolls, you will receive no less than 10% discount.

Will we continue for another 25 years? Who knows! ;-)
Designing new collections, developing new ideas and especially the enthusiastic reactions of our customers to new collections still makes us happy and that is what it is still all about for us…